How to Get Started with Youtube Marketing, and Why You Should

As the demand for quality video content increases, YouTube continues to gain more subscribers. Below is a closer look at some of the benefits to creating an organic video marketing strategy.

Worldwide, YouTube has over 1 billion users (yes, a billion) and a whopping 30 million of them watch videos every day. An astounding 5 billion videos are viewed each day, totaling in over 500 million hours of daily viewing. Over 300,000 new videos are uploaded daily. 80% of people ages 18 to 49 regularly watch YouTube videos. Over 50% of YouTube videos are viewed on mobile devices and the average mobile viewing session lasts 40 minutes. Youtube provides an amazing opportunity for you to connect with your audience.

So clearly the general stats and demographics are there and by themselves they warrant using YouTube as a marketing channel, but the marketing-related stats are even more compelling.

Today, around 87% of online marketers use video content. One-third of online activity is watching videos. 92% of mobile video viewers share the content they watch. When given the choice, 59% of executives will choose video content over written articles. Video drives a 157% increase in organic traffic from SERPs. The click thru rate of emails with videos is 96% higher. Content retention increases from 10% to 95% when comparing video to text. Users spend 88% longer on websites with video. Blog posts with video attract 3x more inbound links. Adding video to ads increases engagement by 22%. And 85% of businesses have in-house staff who curate video content, which shows you how important all your competitors think video marketing is.

That settles it. You obviously need to be marketing on YouTube. Next up, we’ll talk about establishing YouTube marketing goals.


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Establishing Marketing Goals

Establishing marketing goals is critical to the success of your YouTube marketing. Countless entrepreneurs and businesses have setup an YouTube presence, made a few posts, and then let it sit untouched for months or even years.

This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of YouTube presence or strategy, you need to establish clear marketing goals.

Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my social following” would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones.

“I want to gain 1,000 likes by Christmas” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in.

1st GOAL type – Traffic to Website

Probably one of the most popular goals of YouTube Marketing is to funnel your YouTube traffic back to your own web properties. After all, most businesses don’t do business “on” YouTube . You’re leveraging YouTube to obtain traffic and convert that YouTube traffic into brand-followers, leads, prospects, and customers.

So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing YouTube traffic AWAY from YouTube and over to their own web properties.


2nd GOAL type – Social Following

In this goal category, your aim is to build a large number of followers. The main sought-after benefit here is to increase the number of people who will see your uploads in their feeds. In this sense, your YouTube posts become similar to sending out email broadcasts via your autoresponder.

If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, subscribes and shares, you can significantly increase the range of your organic reach into people’s feeds.

 

3rd GOAL type – Brand Awareness

Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart.

If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content.

Conclusion

The bottom line is that as a business owner/entrepreneur you need to incorporate video into your marketing strategy. One of the easiest and most powerful ways to do this is through Youtube marketing.

The foundation of any successful marketing campain is found in its tangible goals. Things like traffic generation, social following and brand awareness are good starting points for finding goals that matter the most to your business right now.

Now this may all seem like common sense, but plenty of people overlook this.

In fact, there are a whole lot more (simple) things like this that people overlook when marketing online, nevermind video marketing. Without having the right goals in mind and targeting the right platforms you'll wonder why you're struggling to sell more than one or two products a month.

Don’t let this happen to you. Follow these shortcuts to video marketing success and do it the right way – the profitable way!


NEED SOME MORE INDEPTH HELP ON THIS TOPIC?

If you are a Newsletter Subscriber, you can watch my signature video training course on Online Learning for FREE and leverage eLearning to empower your customers as well as generate leads and revenue for your business.

Enhance your Video Marketing strategy by incorporating eLearning into your business.