Launch Successful Marketing Campaigns on Facebook for Free, NOW!

One could argue that there has truly never been anything like Facebook. The undeniable king of social networks took the web by storm several years ago and has since become a household name. Almost everyone has a Facebook account (and about 3/4 of all U.S. adults check it regularly). There is simply no other platform so consistently and universally used all around the globe.

For many businesses and organizations, their Facebook presence has replaced their actual website (at least in importance) because people are more likely to interact and receive updates there. Is there a blackout in your city or an emergency in your local area? There’s a good chance the power company or news agencies will be posting updates on Facebook more quickly and consistently than their own websites. Why? Because that’s where everybody is. And you need to be where your audience is.

To follow your audience it’s time to start cranking out some quality organic marketing content. Let’s look at some of the types of content you can create, curate, and leverage organically in your Facebook marketing strategy.


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Tip #1 – Don't Neglect Basic Posts

So much emphasis has been placed on visual media like photos, memes, and videos in recent years that many people have forgotten the power of good old-fashioned text. A basic textual post can accomplish a lot. In fact they can actually stand out a lot today in people’s newsfeeds, which are often filled with non-stop cliché viral images and videos. A standard textual post can be an excellent pattern interrupt in these cases.

A textual post, whether it be from your personal profile, a business page, or a group, can be about anything you want. It might be a piece of content in and of itself, like an informative blog post. It could be a link back to some other content elsewhere such as your blog or website or your Youtube channel. Other great ideas for content are questions, stories, and jokes. These can be great for boosting engagement and getting conversations started. A newer feature worth mentioning is the ability to make your textual posts appear as bold text on a large colored background. This is an awesome attention-grabbing feature that’s definitely worth trying for short messages (there’s only room for 2 or 3 sentences).

Finally, a poll is a great way to boost engagement in your textual posts as well. Asking questions is already something that boosts engagement and people love voting on things, so naturally when you pair the two together you’re likely to get some great social traction. HINT: For polls, always say something like “tell us ‘why’ in the comments below” so people can talk about their opinions and get some conversations and extra engagement going.

Tip #2 – Use Videos

Video. The uncontested king of engaging content. This still hasn’t changed. In fact, if anything, it’s becoming even more of a norm than ever. If you’re not using videos in your Facebook marketing, you’re missing out big time. While it used to be common to use YouTube for hosting your videos and simply embed/link to them on Facebook, Facebook has since then started to beef up their own video hosting functionality.

Today, Facebook is giving YouTube a run for it’s money and many people are now beginning to lean toward using Facebook as their primary video sharing venue. This is beneficial not only to Facebook, but also to marketers because Facebook has made its videos super engaging by making them autoplay, with no sound, while people are scrolling/swiping past them in their newsfeeds. This results in a ton of views and engagement.

So, video content is a must. But what types of videos should you incorporate into your marketing? There are several options. Regular vlogs, talking head videos, selfie videos, screen capture videos, instructions, tutorials, tips & tricks, funny videos, motivational videos, animated explainer videos, short “ad” videos, inspirational videos, slide show videos... the list goes on and on. Anyway you’re ability to convey content or messages via videos is great! More recently, Facebook has introduced live streaming videos. You can literally host a live video feed or show and even invite others on for split-screen interviews/discussions from just about any device. All of these innovations in Facebook video sharing are helping to propel Facebook further into the video marketing spotlight and it’s not a trend that you'll want to miss out on.


Tip #3 – Leveraging Curated and Repurposed Content

Not all content needs to be created by you or your team from scratch. One very popular form of content marketing is content curation. This means finding existing content from someone else and simply re-sharing it. This can be done simply by using the Share button on Facebook to share other interesting or entertaining posts and add your own comment or commentary.

Another way to curate content is to manually republish it. This can mean copying excerpts from someone’s blog, a news article, a book, and so on. Just ensure you always attribute it to the author (e.g. “Here’s some great tips from the folks at [blog name]”) and try to always put your own comments at the beginning or end and/or ask your audience for their thoughts on it. This is a mutually beneficial form of content marketing because you’re spreading the exposure of the other entity’s brand name (which they’ll appreciate) while also posting content with almost no work required on your part.

Another option for quick content publishing is to repurpose your existing content. Do you have ebooks, reports, or guides of your own? Why not take a chapter from one of your ebooks, tweak the beginning and end a bit, and publish it as a Facebook post? Heck, you could turn an ebook or report into a whole series of Facebook posts covering a whole week. Have a blog on your website with interesting articles and posts? Why not post a teaser/excerpt from each blog post (old or new) and a link to the post in question? Same goes for videos, podcasts, interviews, and so on. If you’ve been online long enough, there’s a good chance you’ll be able to repurpose a lot of content into Facebook posts.

 

Tip #4 – Consider Boosting Organic Content

Although this post is about organic content, and not paid ads, it’s worth mentioning that you can pay to give a little kickstart to the reach and exposure of your organic content. You can do this by choosing any organic post of yours and clicking the “boost post” button. This will open a new screen where you essentially turn your post into a paid ad for a limited amount of time.

You can set a budget, choose an audience, and many of the other settings you’d usually apply to creating a paid ad. This will get your post in front of many eyes that otherwise would not have seen it in their newsfeeds. Be advised: when you use this method, your post technically becomes a Facebook Ad and will then be subject to Facebook Ad guidelines that most organic content is not subject to.

Conclusion

As a business owner/entrepreneur you need to incorporate Facebook into your marketing strategy. It is widely used and frankly dominates the social media space. One of the easiest ways to start off is through Organic Posts.

By using basic posts, adding videos and leveraging curated content you will be well on your way to improving your Facebook marketing campaigns. The foundation of any successful marketing campain is found in its tangible goals. Things like traffic generation, social following and brand awareness are good starting points for finding goals that matter the most to your business right now.

Sometimes however organic posts are just not enough to drive the amount of traffic you're after, especially if there's a time constraint involved. When that happens it's a good idea to boost traffic with native Newsfeed Ads on Facebook.

Follow these shortcuts to Facebook marketing success and do it the right way – the profitable way!


NEED SOME MORE INDEPTH HELP ON THIS TOPIC?

If you are a Newsletter Subscriber, you can watch my signature video training course on Newsfeed Advertising for FREE and launch effective Facebook campaigns for your business.

Shorten your learning curve and drive targeted traffic from Facebook with native ads.