Start Getting Noticed With LinkedIn Marketing TODAY!

LinkedIn isn’t just for helping you recruit top talent or finding your dream job. It has also become a powerful means of organic B2B marketing. You can of course leverage paid marketing on LinkedIn, but even with paid marketing every business needs to invest in building their organic presence. While B2B marketing is the most effective, don’t discount LinkedIn for B2C.

The first step in getting started on LinkedIn is setting up your Company Page. This is the place that people will be directed to if they type your business name into your website. The concept of a Company Page is a bit similar to a Facebook newsfeed, but allows you to post static content that can be updated at any time. This includes:

  • Your company logo
  • Your industry
  • A unique “About Us” section
  • A company section with details such as: website URL, Headquarters, Company Type, Company Size, and area of Specialty

Your Company Page is a public page, where anyone who would like to can follow you, view your current job openings, or click on a list of your current employees. It is therefore important that you update your Company Page at least once each quarter. As an added bonus, each time your page is updated it will send an notification to all of your followers—which is an excellent way to keep you top of mind. The same type of notification is sent when you update your personal profile.

So let me share with you some steps on how to get started with LinkedIn Marketing. Take a look…


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Step #1 – Your First Followers Should be Your Employees

Now that your Company Page is set up, it’s time to send out an email to your current employees. Request that they both follow you, and update their personal LinkedIn profiles to ensure they select you as their current employer.

Since leads can click directly to your current employees from your Company Page, it is also a good time to request that your entire team—but especially your key players, update their LinkedIn profiles with their most recent accomplishments.

Step #2 – Generate Skill Confirmations and Endorsements

Now is also an excellent time to hop on and start confirming your employee’s skillsets, and writing endorsements. This is a strategy that has a two-fold positive ripple effect. First, it encourages your employees to reciprocate. Second, there is nothing that speaks more than team members who enthusiastically endorse their colleagues.


Step #3 – Expand Your 1st Degree Connections

Your 1st Degree connections are LinkedIn members who you are directly following; personally, not their Company Pages. Take the time every 4 to 6 months to sync your professional email contact lists with LinkedIn to ensure you are connected with your most recent contacts and colleagues.

Also, utilize the built-in automated suggestion tools to find more connections. This is also an excellent method of keeping your business top of mind when you have only had a brief meeting or introduction with a potential lead—such as at a conference or networking event.

Just as with your employee skills and endorsements, endorse your contacts and connections. However, don’t just give away random skills and endorsements with the intention of getting more in return. Instead, give sincere feedback that you would be proud to back up in person. Also, avoid the temptation to randomly connect with 2nd and 3rd degree contacts unless you are genuinely looking to network.

Step #4 – Post Relevant Content to Your Company Page

When it comes to sharing content on your Company Page you must be strategic. The items you post will show up in the Recent Updates section of your Company Page. The goal is not to post for the sake of posting, but to post content that would be meaningful and valuable to your industry and your followers.

This includes original content, as well as content that you share from other sources. Aim for no more than one post a day, 3 to 7 days a week. To save time, preschedule your posts using a tool such as Hootsuite or Buffer. You can even link Buffer to a content suggestion tool such as Quuu. Consider posting varied content to each social platform, and yes you can post content that does well more than once—just spread it out so that it posts at least one week later. Make sure that everything you post has a relevant headline, or asks an engaging question.

Here are a few ideas of content that can drive likes, engagement, and followers:

  • Share Relevant Articles from Others—if you find a trending, recent, or otherwise relevant article on another online platform, feel free to share it on your page. This includes articles from online newspapers, magazines, industry blogs, videos, or any URL.
  • Your Blog Posts: If you post blogs, articles, news, or company updates to your website you should always share them on your Company Page. This includes old posts on topics that are trending at the moment.
  • Links to Upcoming Events: Go ahead and add any upcoming company charity fundraiser or special event or the upcoming industry workshop or seminar you will be attending in the near future.
  • Infographics: Infographics are an excellent method of driving engagement, and great infographics are something people like to share. The infographic will need to be shared from another ULR.
  • Original Content Curated Just for LinkedIn: You cannot publish content straight to your Company Page, but you can have content curated to post to your (or one of your key players) personal profiles. Once posted, you can share the URL to this post on your Company Page.
  • Something Fun or Informative: Explore links to relevant cartoons, fun trending topics or something informative such as a great eBook that you just read, or a webinar you recently attended.
  • Create a SlideShare: Create new SlideShare or add existing SlideShare to your profile. These will automatically populate in the Summary section of your personal profile, to then be shared on your Company Page. You can also invest in SlideShare content ads.

What to do NEXT?

Now that you have a nice solid foundation, it’s time to start expanding your personal following. Leveraging relevant LinkedIn Groups is an excellent way to do just that. The groups you join should be strategic; a nice mix of industry groups and groups your target B2B audience is likely to frequent. However, also consider using paid ads on LinkedIn to help boost exposure.

When using an ad campaign on Linkedin, be sure you follow the best LinkedIn Paid Advertising Practices. Get noticed the right way – the professional way!

Do you want to know these secrets? Then take a look at this video now.


NEED SOME MORE INDEPTH HELP ON THIS TOPIC?

If you are a Newsletter Subscriber, you can watch my signature video training course on LinkedIn Advertising for FREE and increase your reach with LinkedIn.

Shorten your learning curve and effectively launch & run LinkedIn Ads for your business.