This is How I Find Great Freelancers to Create Awesome Products for Me

One of my business ventures is the selling of digital products such as ebooks, videos and apps, and therefore know just how hard it is to create all these products myself.

Is it possible?

You bet. As long as I don’t mind growing my business at a snail’s pace. If watching my competitors overtake me and swipe my market share doesn’t bother me, then I can try to do everything myself.

However, I've found a better way: hire professional freelancers to help me out. These freelancers create products for me, create content, and even help me market my business. Best of all, they often do this better and faster than I can.

But there’s a catch…

A good freelancer can help me grow my business… while a bad freelancer can waste my time and money while causing me a lot of headaches. That simple fact often turns business owners off from hiring freelancers. 

But this didn’t stop me, because I discovered how to find and H.I.R.E. an awesome freelancer by following these simple steps:

  • Hunt Far and Wide
  • Investigate Candidates
  • Recruit the Best Candidates
  • Encourage Them

Let’s take a closer look at each of these steps…


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Step #1 – Hunt Far and Wide

My first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes:

  • Searching Google.
  • Asking my colleagues for recommendations.
  • Asking on business-related forums and Facebook groups.
  • Mentioning my need for a freelancer to my contacts (email list, blog, social media, etc).
  • Posting a project on freelance sites such as elance.com and upwork.com
  • Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper.

For this step, I just create as big of a list of potential candidates as possible. I’ll whittle down that list in the next step…

Step #2 – Investigate Candidates

In this step, I whittle down my big list of potential freelancers to create a small list of the best-qualified candidates. In other words, I do my due diligence. This includes taking the following steps…

  • Checking the freelancer’s portfolio to assess the quality of their work.
  • Asking for and following up on references.
  • Checking the person’s ratings and feedback on freelancing sites (where applicable).
  • Using Google to research the freelancer.

Once I’ve investigated each candidate thoroughly, then I also check out their prices. I may find their prices online, or in some cases I may need to fill out a form about my project in order to get a quote. 

I don't to make any decisions based on price alone, as sometimes the “cheap” freelancer can cost me a lot of money in the long run. As the saying goes: "you get what I pay for". 

Once I have a short list of the best potential freelancers for my project, I move on to the next step… 


Step #3 – Recruit the Best Candidates

Just because a freelancer totally rocks when working with others doesn’t mean this freelancer will work out well for me. My colleagues may have had great experiences with this person, but perhaps the two of us won’t communicate well. Maybe we’ll have a personality clash. Perhaps we’ll just have fundamental disagreements about how to perform the work.

These are things I won’t really know until I work with the person. If I jump right in with a new freelancer on a big project, I may end up wasting time and money on someone who isn’t really going to work out that well for my needs. 

The solution? I hire a freelancer for a smaller job first. For example:

  • If I need to hire someone to write a 80,000 word book, I first hire them to write a 10,000 word report first.
  • If I want someone to do a 20-module video training series, I first hire them to do one module.

Once I see how well I work with my top candidates and the quality of the work they provide, then I hire the best freelancer to do big jobs. 

At this point, it’s a good idea to sign an agreement with my freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. 

I’ll sit down and chat about expectations with my freelancer. My freelancer isn’t a mind-reader, so I'll let them know what I expect. 

For example, if I expect my freelancer to update me on the project every three days, I'll make sure to properly convey these expectations. 

Final step…

 

Step #4 – Encouraging My Freelancer

At this point I have a really awesome freelancer working for me. Now my job is to encourage this freelancer and provide a good working environment. In turn, I’ll get high-quality work and a good working relationship. 

Here are tips I follow to create a great work environment…

  • I provide thorough briefs. The more details I can provide to my freelancer about my project, the more likely it is that I’ll get great results. I make sure to be thorough and exact about what I want on a project.
  • I respect my freelancer’s process. In other words, I don’t micromanage my freelancer. They are an independent contractor, not an employee. If they produce great results, then I don’t interfere with their process for getting those results.
  • I offer kind words. Obviously, my freelancer took the job for the money. However, I can motivate my freelancer by offering kind words. If my freelancer does a great job, I let them know. There’s never any reason to hold back on offering praise for a job well done.
  • I give unexpected bonuses. If my freelancer does an exceptionally good job or comes in ahead of deadline, I might offer a bonus. This could come in the form of an extra cash bonus, or I might show my appreciation by giving my freelancer a gift certificate etc.

Conclusion

So there you have it… that’s how I find and H.I.R.E. a great freelancer:

  • Hunt Far and Wide
  • Investigate Candidates
  • Recruit the Best Candidates
  • Encourage Them

This is so important, because finding a great freelancer is one of the keys to growing a successful business. This is especially true when building a digital-product business, selling products such as ebooks, software, apps, videos and so on.

A freelancer can create these products for me, which frees up my time to work on my marketing plan.

But…

Even a really awesome freelancer can’t save my business if my business plan is not rock solid. That’s why I took up this business challenge to learn the right and proven blueprint to doing business online right the first time around.

Do you want to know these secrets? Then take a look at this video now.


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NEED SOME MORE INDEPTH HELP ON THIS TOPIC?

If you are a Newsletter Subscriber, you can watch my signature video training course on Hiring & Outsourcing for FREE and ease some of your work burden, expand your capabilities and reduce costs by learning how to effectively hire virtual staff.

Shorten your learning curve, make the most of your resources, and maximize your impact both online and off.